Consumer Electronics

Consumer Electronics

At Little UpStarts we love new technology and the opportunity we get to work with designers & pioneers who have a deep passion for technology, what they do and the amazing ability to turn great ideas into innovative product, improving our everyday lives….

The US market has a strong and deep-rooted reputation for investing in the design and development of new technology and continually striving to bring high tech products to consumers around the world providing solutions for our everyday needs.

With the continuing trend of convergence and products combining integrated features and accessories the consumer is continually searching for the latest and greatest value within the category and products that deliver creative and innovative solutions.

Consumer electronics, one of the most competitive categories where products follows a trend of ever-falling prices leaves businesses in constant search of gains and improvements in efficiencies throughout manufacturing, automation & routes to market.  One of the challenges, even with some successful products is market access, particularly a market the size of the US and the America’s.  At a minimum businesses require deep experience, deeper access to the trade and almost certainly deep pockets for those investing in their first US start up.

Our current clients in consumer electronics task us to work with their HQ in Europe, their manufacturers in Asia and liaise between the two to develop a localized product for the US and the America’s.   We manage all aspects of their business in the market leaving them to do what they do best create great innovate product for tomorrow.