LUS Video Games & Accessories
In today’s market, video game accessories are commodities, the category is fiercely competitive and extremely challenging for established brands and even more so for new entrants.
The top end of the product spectrum presents consumers with high end, aspirational brands, on trend product ranges that bring something unique to the category.
At the mass market end of the spectrum is a vast array of highly competitive ranges at aggressively competitive price points. Here the demand of ‘more for less’ and continued integrated technology is ever present.
For new entrants, the need for deep experience, a strong network and market access are critical. The ability to get the product in front of the trade, demonstrate its UPS’s and offer your range at competitive prices are equally critical if you’re to be considered as serious vendor for listing. With new consoles, platforms and game genres all taking advantage of new video game accessory functions and features the continual stream of integrated and new technology sets the benchmark high.
Equally, at the mass-market end the manufacturing costs are often outsourced in the search of reductions in Cost of Goods and labour. Branding, licensed IP, pricing and marketing launch investment will determine which side of the product spectrum the trade will position your range.
At Little UpStarts we provide the opportunity for video game accessory manufacturers to access the US market, bringing your latest products to the trade and manage your business on the front line.
Where We Add Value?
Core Skills – Each of the owners has crafted their career in the video game industry. While our team provides core specializations spanning sales, new business & market development, marketing, operations & logistics and finance each have been uniquely drawn together by our experience with new start-ups.
Experience & Background – Each of the owners has worked across all of the major markets around the world, both with major corporations & new start-ups in new markets. For all of our current clients this requires Little UpStarts to manage product safety & certification, localization & packaging design & development.
Turnkey Solution or Service Selection? – Whether you are looking to launch a new & innovative product that you believe brings something unique to American consumers or have a range of products where you’ve experienced success in your domestic & perhaps other overseas markets.
Little UpStarts offers you a turnkey solution, our deep-rooted experience, market access that enables you to focus on product development & innovation and enables us to focus on building your brand, business and profitable growth throughout the US and the America’s.